With a nod to the food industry, in which increasingly conscious choices are made, Unsalted aims to change perspectives about fashion consumption. We evoke consumers to look at the care label to explore the garment’s ingredients and properties because we believe that when the consumer has a better understanding of textile materials and their effects, they will make a more considered choice.
We design the fit of the garments to make women feel confident and encourage them to stand for what they believe in, without adapting to the status quo.
At Unsalted, we choose pure compositions instead of a mix of different raw materials, also known as blends. Mixing different types of materials can have a functional purpose. Unfortunately, it is more often a way to reduce costs though it reduces the quality of the fabric.
Unsalted believes that the future of the fashion system is circular. Although many steps still need to be taken to achieve high-quality garment-to-garment recycling, the choices we make today are substantial for the impact in the future. By choosing mono materials over blends, you increase the future recyclability of the garment.
We love working with natural fibres. Not only because of all their benefits but because we believe in a renewable and plastic-free industry.
Almost 70% of our garments contain plastic such as acrylic, nylon, elastane and the most commonly used: polyester. These materials lose microfibers during production, use and washing. This account for 35% of the ocean's microplastics today. Using fewer plastic fibres and switching to other materials is the way to reduce microplastic release to our oceans, food and body.
Fashion needs to slow down, so we commit to making it last. We offer timeless pieces by letting go of the traditional seasonal model and with an uncompromising commitment to quality. To accomplish this, we are proud to collaborate with fabric mills in Italy and suppliers in Portugal that share our vision towards quality and sustainability.